Archive for September, 2012

4 Reasons Blogging Matters

As part of our effort to help you as an image maker become more successful in business. Here is a good article that we stumbled upon that we believe is helpful. The article talks about the top 4 reasons why blogging matters. Here’s the highlight. I really believe that this is important, as more and more of the millennial generation born in the 80’s and 90’s become the major buying force, it is imperative that we meet them where they hangout the most and that is the web as well as the social mediums.

As you read this article, keep in mind that the most effective way to get this generation to buy is to first connect with them via the social networks, bring them to your blog and speak to them and establish yourself as an expert but more so as a friend.


The 4 reasons to seriously consider blogging.

1. SEO

Stop! Don’t leave!

I know you are probably sick of hearing the term SEO (Search Engine Optimization), but it really does matter. The great news is if you have a good SEO plug-in (I suggestWordPress SEO by Yoast), the act of blogging itself will boost your SEO.

As Google searches the internet, it loves new and regularly updated content on websites. If you simply have a static website that hasn’t changed in a while (which is normal), then your site will be passed over by Google as it gives it’s search suggestions. … more …

2. You are the brand.

The photography market is saturated. At After Dark KC, I talked with a long-time photographer who mentioned he at one time had 4 competitors in his market of 40,000+. Five years later he has over 40.

If you read The Collective on a regular basis, you know I talk about this subject a lot.You are the most unique part of the product you offer. YOU matter a lot. No one else can do you. … more …

3. Depth.

Kia returned from a non-photography conference in August with some simply brilliant information on the Millennial generation, and how they go through the buying process. In this research she learned the importance of a deep website.

Millennials (those born between 1982 and 2001 – making the oldest of these 30 and the youngest around 11) love to first shop online. When making a retail purchase they will eventually head to a brick and mortar store, but it always starts online. … more …

4. Fun.

Let’s be honest, if blogging was easy this post would not be necessary. Writing regularly is hard work – especially when it’s just another thing to do. After blogging for more than 5 years, and seriously blogging for 2 years, I can tell you this is truly a fun experience.

Why? Connections.

When I post something that resonates with readers, I hear back from them. I hear from them on Facebook, Twitter, comments and even in person. I had several people approach me at After Dark to tell me how much they appreciated my writing.

That’s rewarding. That’s fun. … more …

Read full article here.

Outdoor Diffusion To Create a Glow in Your Subjects Face

This is one of our Editor’s quick tip for newbie image makers. Believe it or not, many photographers don’t use this strategy, so by employing this simple diffusion tip, most people(non-photographers) find the image interesting and different.

 A basic understanding of how light works will help in your diffusion lighting. The basic theory is that when diffusing light, the face of the diffuser is now your light source, so the closer the diffuser is to your subject the softer the light will be, the farther away the face of the diffuser is the “less soft” it will be. You can vary the softness or quality of light coming from the diffuser by the distance you place if from your subject. For close up portraits I like to place the diffuser as close to the subject as possible to simulate large window light or “north light”. If you look at the catch light in the eyes of your subject and in the image you will see a very large light source (the Diffuser) which gives a very nice glow around your subject. It also give the eyes a very nice twinkle. Please see images below:

for full article read this

Large Source Diffused Light: Fuji X-Pro1; Fujinon 35mm F1.4Large Source Diffused Light: Fuji X-Pro1; Fujinon 35mm F1.4

What is Aperture? Tips for the Intermediate and Advanced Photographer

Whether you are an intermediate or advanced photographer, it’s always good to go back to the basics. What is Aperture? Tips on how to take advantage of this simple feature to create something different, something elegant to differentiate the images you create. Here’s an article about the basics of Aperture and how you can use it the next time you make  images.


What is Aperture?

Aperture is the size of the hole inside the lens. It is also called a F-Stop. Photographers use these terms interchangeably, but they mean the exact same thing. They allow light to pass through the lens and onto your sensor or film. 

So why is Aperture important and why should I care?

Aperture controls Depth of Field. Depth of Field is the area of acceptable focus in an image. Have you seen images where only a small part of the image is in focus and the rest is blurry. Or have you seen an image where everything is sharp. Aperture controls all this. You should care about this because it is one of the creative tools that photographers use to guide the viewer through the image. This is a part of  your creative toolbox as a photographer. 

So what do all those numbers mean?


What is an easy way to remember what aperture does?


Anything Tips for the intermediate photographer?


Anything Tips for the advanced photographer?


If This Article is For you Read Full Article Here.


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Update (September 25, 2012) Additional Information & Image From Here About Apperture.

Storytelling in Photography: 4 of 4

This is the fourth and last of a four-part series of blog posts on Storytelling in Photography. Ira Glass of “This American Life” is a man of insight and created a series of 4 videos for “aspiring” Journalist and Broadcasters, But I’ve been very inspired with what he had to say as I applied his theories to my own genre, photography.  Here are my thoughts on his video. 
Part 4 here:.

In the fourth part of this video series Ira talks about trying to be like other people. Specifically in broadcasting trying to talk like other people. I see this happening in the working photography world more than in the enthusiast world, but I see a lot of photographers trying to take on the persona’s of other famous photographers, especially celebrity photographers. There are a handful of photographers out there that are famous in their own right and have taken on the role of celebrity. Some of their personalities are nothing to brag about and they don’t treat people very kindly. When young aspiring photographers see this, they may come to the conclusion that this type of action is acceptable and that is what is needed to reach this level of photography. I completely disagree! As Ira states, just be yourself. Sure there is pushing your own comfort zone and evolving yourself as a person and as an artist, but don’t thing that copying how someone acts will get you anywhere. Don’t be a jerk to someone just to say that you did it. You should always treat people with respect, the industry is relatively small and people do remember.

Ira also speaks about having a horrible personality in broadcasting. This is when someone speaks about themselves all the time and doesn’t engage with the subject. The way I related this part of what he said to the business of photography, is as a photographer you are selling yourself as skilled labor to your clients no matter how big or how small your assignment. If you are not easy to be around, who’s going to want to hire you. They must as well find someone who is a little less talented but is fun to be around and has a great personality. There are many dynamics that come into play when on a photo shoot. It really is a team effort and as the photographer you are the quarterback. You lead the team. If your attitude is bad it brings the whole shoot down. In many genres of photography you get special access to certain people, I’ve seen and heard of art buyers and clients pick photographers purely on personality not skill. They don’t want to risk their job by hiring someone who has a bad attitude and personality and brings everyone down.

What other things can you think about that would affect your desirability as a working photographer? Use the comments below.

Apple’s iPhone 5 pre-orders sold out – Really?

It’s either the product is so hot or someone messed up making bad estimates… read along.

 Apple opened online pre-orders for its iPhone 5 at 3:01 a.m. Eastern on Friday — and sold out within an hour.

Take a peek at Apple’s Web site now, and you’ll see that shipping estimates for the newest iPhone now say “two weeks.” But there were still some opportunities for snatching an earlier ship date. As of 10 a.m., AT&T, Verizon and Sprint were still giving pre-order shipping estimates of Sept. 21, at least for the Washington area.

whole article here.


What do you think? Bad Estimate or Hot Product?

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