Archive for the ‘Business’ Category

How To Sharpen Your Skills & Enter a Highly Competitive Photography Niche

This Profile shows you how Benson Ng sharpen not only his photography skills but his business skills, what challenges he faced and how he overcame them.

Read more about his story in Bokeh Magazine Volume 02. Available through iTunes for the iPad.

Photographs of Toys

How To Stumble On a Winning Business Idea

How To Stumble On a Winning Business Idea an Interview with Rafael Cruz of Oh! Snap Studios.

Inspiring story on how Rafael beat the odds and found himself with a winning business idea. Find out how he started, how he went from being on unemployment compensation to a business owner. One of the best things about this story is he is willing to share how he did it and how you could possibly do it too. In hindsight, this is one of those stories that an unfortunate circumstance can turn into something big, if you don’t sit still, go out and do something about it.

Part of Issue 1 – Currently a Free Download on the iPad! Click Here to Get it from itunes

Stumble on a Winning Photography Business Idea

Top 7 Website Mistakes You Should Avoid as a Photographer

I found this interesting article about Top 7 Website Mistakes You Should Avoid as a Photographer.

Summary is:

Here are some common design mistakes you must avoid if you want people to like your photography website:
1. Don’t Use A Poor Layout
2. Don’t Neglect Any Visitors
3. Don’t Forget To Test Everything
4. Avoid Filling Your Homepage With Too Much Content
5. Never Underestimate Social Networking Websites
6. Don’t Put Up Every Picture You Take With Your Camera
7. Don’t Forget To Create A Contact Page

For the full article visit this link.

 

If I were to add to this, related to SEOing your webpages, I would say:

1. Don’t forget to add appropriate description for images you add to your website, people might understand it, but the search won’t understand an image only page.

2. Don’t forget to target your pages to specific keywords, don’t stuff your web page with all the possible keywords you can find, be sure to create good themes for your web pages. If you need to you can create new pages for specific keyword groups, this way, the search engine will understand your pages properly.

3. Don’t forget – most important, craft your web page title, meta description and h1 tags properly, to make sure the search engines understand your web page. And nowadays, the search engines are smart enough so no need to keep repeating keywords in your these section of your web page.

BorrowLenses.com co-Owner Max Shevyakov Featured in Bokeh Magazine Volume 02

Max Shevyakov co-owner of BorrowLenses.com featured in Bokeh Magazine Volume 02. Find out how Max & Mark(co-Owner) defy the odds, discover how they squash the challenges of starting and building borrowlenses.com. Incredible inspiring story, don’t miss it. It will be in Bokeh Magazine Volume 02 this coming October 2012.

Photographic and Video Rentals Featured Article of Max and BorrowLenses.com in Bokeh Magazine Volume 02

BorrowLenses.com website

 

To Send or Not To Send an Estimate to a Client with a Low Budget?

Have you ever encounter a client that is looking for a quote; but when you interview them you find that they are only willing to pay half of what you typically charge?

Well, if the answer is yes. I would still send them an estimate of what it really would cost you to do the job. Don’t undercut yourself. You would wonder why waste the time? It’s simple, explain what they are getting, explain the resulting value in your photography, they are in no position to say your fee is too high. When they get a bunch of estimates from other photographers. They might still find that your service is still worth the money. And end up hiring you. Because you never know what other photographer’s estimates will be-chances are they’ll probably get the same or slightly cheaper but not half of what you are charging.

I think the fundamental idea behind this question is this: You need to try, even if it means you know you are more expensive. Because without trying, you have already lost the bid. The key idea here is to establish a system in terms of creating those estimates quickly and efficiently, so that you don’t spend too much time doing them. So you’ll never run into a situation where you think you’ll be wasting your time creating those estimates.

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