As part of our effort to help you as an image maker become more successful in business. Here is a good article that we stumbled upon that we believe is helpful. The article talks about the top 4 reasons why blogging matters. Here’s the highlight. I really believe that this is important, as more and more of the millennial generation born in the 80’s and 90’s become the major buying force, it is imperative that we meet them where they hangout the most and that is the web as well as the social mediums.

As you read this article, keep in mind that the most effective way to get this generation to buy is to first connect with them via the social networks, bring them to your blog and speak to them and establish yourself as an expert but more so as a friend.


The 4 reasons to seriously consider blogging.

1. SEO

Stop! Don’t leave!

I know you are probably sick of hearing the term SEO (Search Engine Optimization), but it really does matter. The great news is if you have a good SEO plug-in (I suggestWordPress SEO by Yoast), the act of blogging itself will boost your SEO.

As Google searches the internet, it loves new and regularly updated content on websites. If you simply have a static website that hasn’t changed in a while (which is normal), then your site will be passed over by Google as it gives it’s search suggestions. … more …

2. You are the brand.

The photography market is saturated. At After Dark KC, I talked with a long-time photographer who mentioned he at one time had 4 competitors in his market of 40,000+. Five years later he has over 40.

If you read The Collective on a regular basis, you know I talk about this subject a lot.You are the most unique part of the product you offer. YOU matter a lot. No one else can do you. … more …

3. Depth.

Kia returned from a non-photography conference in August with some simply brilliant information on the Millennial generation, and how they go through the buying process. In this research she learned the importance of a deep website.

Millennials (those born between 1982 and 2001 – making the oldest of these 30 and the youngest around 11) love to first shop online. When making a retail purchase they will eventually head to a brick and mortar store, but it always starts online. … more …

4. Fun.

Let’s be honest, if blogging was easy this post would not be necessary. Writing regularly is hard work – especially when it’s just another thing to do. After blogging for more than 5 years, and seriously blogging for 2 years, I can tell you this is truly a fun experience.

Why? Connections.

When I post something that resonates with readers, I hear back from them. I hear from them on Facebook, Twitter, comments and even in person. I had several people approach me at After Dark to tell me how much they appreciated my writing.

That’s rewarding. That’s fun. … more …

Read full article here.