To really kick your photography business to the next level, you really need to be presenting yourself to as many people as possible and networking is really a key. For decades, photographers and any business person for that matter, go to different networking events to connect and be known. This particular strategy is essential for any company or business to thrive. That’s why there are tons of different networking events all over the world. Networking events like your local Chamber of Commerce, Industry Networking, Clubs, Trade Shows etc. because it’s a proven strategy and still works till to this day.
Why is going out there and presenting yourself and networking so important?
If you don’t do this, you won’t be able to present yourself and your services to as many people as possible to get new business. Relying only on advertising and word of mouth can be very expensive, difficult and slow in growing your business. Plus it’s really different if someone know your story and what you are about as oppose to just seeing you through advertising.
But If you do it consistently, your circle of influence will keep on growing. Maybe you don’t get clients immediately, but as the number of Â people know about you and your services grow, so will your business. The key is to consistently network and you will see success over time.
Fast forwarding to 21st century, people still go to networking events. But with the internet, it presents an opportunity for you as a photographer to show your work to the world 24 hours a day 7 days a week in the comforts of your home. You do this via your website and your blogging, it’s like you going to networking events people want to know what you do. And you use social networking websites to have your friends recommend you to others just like physical networking. I’m not saying networking events is not longer useful, but the internet and the growth of social networks is really changing the game if you know how to utilize it properly.
So how do you utilize the internet and the social networks?
Here’s a proven system that already works, and I personally see it working in so many different businesses. The article has more stuff than just presenting yourself and networking the 21st century style, but it’s worth the read.
1. Start blogging
Even if youâ€™re not a great writer, you really ought to blog. Not only is blogging a great way to connect with your customers, but it can be therapeutic too. Start writing about your business and what youâ€™re passionate about, and you just might start to again feel excited about building your business!
2. Use social media
If youâ€™re not already using social media to market your business, now is the time to start. Itâ€™s another fantastic way to connect with your customers, and building those relationships can be fun at the same time. Also, youâ€™ll get a great sense of accomplishment and pride when you hear first hand how your business has filled a need or solved a problem. And if youâ€™re wondering if now is the time to take your business to the next level, the answer is almost guaranteed to be out there on the social networks.
3. Own your niche
Itâ€™s time to recognize yourself for the expert you really are. Whatever you do, you know more about it than the majority of people in need of your services, and that makes you an expert, whether you see yourself that way or not. So get out there and start acting like an expert. Participate in forums and discussions on blogs and on social media. Youâ€™ll be surprised how much your expertise is needed if you look in the right places, and positioning yourself as the expert will help you own your niche.
4. Show appreciation
In all the whirlwind of activity that can be an entrepreneurâ€™s day, we can sometimes forget to show our customers how much we appreciate them. One of the best things you can do for long term growth is to make it clear how much you appreciate the business your customers have brought you. And when people feel appreciated, theyâ€™ll return the favor and spread the word, so itâ€™s truly a win-win!
5. Get a great looking website
6. Start making a difference
Read Whole Article Here.
So take some time to look into this. Look at what the market leader in your niche or category is doing. My guess is, there would be a couple of them using the strategies above and are thriving.
The steps that you should take immediately to get yourself out there.
1. create a website and start blooging
2. join the social networks and make sure you invite your friends and tell them about your business, and don’t be shy to ask them to share it with their friends.